I've spent much of the day watching and re-watching OK Go's newest music video. I actually really enjoy the song, but beyond that, I'm just trying to wrap my head around the mad genius it takes to CONCEIVE AND ATTEMPT such a thing. Like, these guys must have just sat around, thinking of how they could dazzle viewers with some camera reveals of these spectacular optical illusions? And do it all in one long continuous shot? MADNESS.
These guys have come a long, long way from dancing on treadmills filmed with a household camcorder (just 8 years ago!).
Equally brilliant: the way they chose to roll this out. They shot several exclusive behind-the-scenes videos and gave one each to outlets like Time and Mashable. This ensures coverage from those places while providing them each with unique, interesting content.