But in the episode, one of the hosts talks about asking his sister for help in naming the original book. The term "Freakonomics" immediately leapt to mind, but there were also a bunch of other names that were considered, including:
- Economics Gone Wild
- Dude, Where's My Rational Expectation
- Bend It Like Veblen
- E-Ray Vision
Now, in retrospect, all of those other names look TERRIBLE in comparison with Freakonomics. I mean, Freakonomics just FEELS like the right name. But that decision was not always so obvious, and certainly, they were going against the grain by choosing that name. Sometimes things that seem obvious after the fact are bold and dicey in the moment.
It's interesting to think about because we're in the process of making a film right now, and our tentative name for it is "The Primary Instinct." I love the name - others hate it or think it's way too vague. Worth keeping? We don't really have a way of knowing. Sometimes you just need to make a decision and hope that it makes sense later.