Those skills are again on display in a recent piece Heilamann wrote for New York, a blistering summary of the dynamics at play in the Republican race thus far:
The transfiguration of the GOP isn’t only about ideology, however. It is also about demography and temperament, as the party has grown whiter, less well schooled, more blue-collar, and more hair-curlingly populist. The result has been a party divided along the lines of culture and class: Establishment versus grassroots, secular versus religious, upscale versus downscale, highfalutin versus hoi polloi. And with those divisions have arisen the competing electoral coalitions—shirts versus skins, regulars versus red-hots—represented by Romney and Santorum, which are now increasingly likely to duke it out all spring.
Gawker recently published a piece on Romney's fake-ness, a series of brutal zingers that may nevertheless contain some insights into the man's image.
See also: Matt Taibbi's explanation of how the Republican party is destroying itself.