The key to the balance probably doesn’t lie in raw numbers, though. A Gawker that was only weird Chinese goats would likely, over time, bore its readers. The more substantive stories serve as tentpoles for the entire site; once in a while, they’ll blow up huge, and they’re probably more appealing to the kind of brand advertisers Gawker seeks. [...]
It also at least has the potential to lead to happier writers who know when they need to chase pageviews and when they don’t.
Andrew Phelps has some cool analysis of Gawker's new editorial guidelines that are geared towards garnering more page views:
Posted by David Chen Thursday, March 22, 2012 2:14 PM