Om Malik has a take that I agree with:
AOL’s moves are much like the ending scene from Butch Cassidy and The Sundance Kid. Surrounded by the Bolivian Army, Dos Hombres have no choice to make a gallant dash to their horses, guns blazing, hoping against hope as thousand guns blaze around them. The ever-increasing web inventory is like the Bolivian Army firing on AOL and others who have not yet come to terms with the futility of chasing page views...
In a chat with The New York Times, charming and always quotable Armstrong quipped “I think this is going to be a situation where 1 plus 1 equals 11.” Let’s not get ahead of ourselves, for in this case one plus one ends up equaling none – as we might soon see!
Time will tell.