You can bet your ass that most of the behind-the scenes "editorial" work that goes into the making of this show is the wheeling-and-dealing with the EAs and Ubisofts and Bethesdas and the like to get those exclusive trailers on the show. And the game publishers, still dazzled like the little children they are in the bigger universe of the entertainment industry, get seduced by the idea of being on TV, of the "glamor" and "prestige" of it all...And by running announcements like Bethesda's new Elder Scrolls game (and, yep, I'm as excited as you guys are for it), they give themselves the veneer of importance simply be serving as the vehicle for a commercial. The publishers get their free ads, the awards show gets its exclusives: Everybody wins! Everybody, that is, except for the poor gamer, who may have naively turned on the show expecting to see something with a modicum of respect and sincerity for the industry it was supposedly saluting. I watched this show by myself and was still embarrassed, and was monitoring the remote control in case my wife or kid came down and saw me watching. And, yeah, I know exactly what that sounds like.
Or, to quote Jeff Green, a "fucking disgrace":