The End of the World Began on October 5, 2010

Cord Jefferson argues that he knows PRECISELY when the end of the world began:

Most people don't know this, but the beginning of the end of the world happened on October 5 of this year. That's the day Frito-Lay announced it was ceasing production of most of its compostable bags due to customer noise complaints. That is, full-grown adults had whined so much about the biodegradable bags' unusually loud crinkling that Frito-Lay caved and returned to housing its chips in standard, difficult-to-recycle mylar containers. It was one of the dumbest decisions made this year, and it went largely unnoticed for the abomination it was.

3 comments :: The End of the World Began on October 5, 2010

  1. Dave, great post, I've been talking about this since Frito-Lay killed the initiative. My call is this: Your snack chip bag is too loud, but your Escalade isn't?!

  2. bill maher had a bit about this on his show.

  3. I'm wondering, what did they expect? The kind of people who care about packaging are already buying stone-ground whole-grain blue corn chips, not this snack-food garbage. Have you ever looked at the ingredients list of Fritos and Doritos? People who buys these don't even care about the health of their own bodies, so it's a stretch to hope they'll care about the health of their planet.

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