"The toilet paper roll is about to undergo its biggest change in 100 years: going tubeless."

From USA Today:

On Monday, Kimberly-Clark, one of the world's biggest makers of household paper products, will begin testing Scott Naturals Tube-Free toilet paper at Walmart and Sam's Club stores throughout the Northeast. If sales take off, it may introduce the line nationally and globally — and even consider adapting the technology into its paper towel brands.

For some reason, my mind drifts to an episode of Seinfeld:

George: We discussed toilet paper.
Jerry: Toilet paper?
George: Yeah, I told her how toilet paper hasn't changed in my lifetime, and
probably wouldn't change in the next fifty thousand years and she was
fascinated, fascinated!
Jerry: What are you talking about?
Elaine: Yeah.
Jerry: Toilet paper's changed.
Elaine: Yeah.
Jerry: It's softer.
Elaine: Softer.
Jerry: More sheets per roll
Elaine: Sheets.
Jerry: Comes in a wide variety of colors.
Elaine: Colors.
George: Ok, ok, fine! It's changed, it's not really the point. Anyway, I'm
thinking of making a big move.
Jerry: What?
George: I might tell her that I love her.

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