The real champions of the change are the college officials signing the deals. They say they felt compelled to act after seeing students drop out because they could not afford textbooks, whose average prices rose 186 percent between 1986 and 2005, and continue to shoot up each year far faster than inflation. "When students pay more for new textbooks than tuition in a year, then something's wrong," says Rand S. Spiwak, executive vice president at Daytona State, who is leading the experiment there. "Our game plan is to bring the cost of textbooks down by 75 to 80 percent."
The idea is that instead of forcing students to obtain the books individually, each student would be charged a flat fee that's dramatically lower than what they would otherwise pay. Of course, using e-textbooks introduces a whole new set of problems. As the article points out, many professors make their own books part of their courses. What are the ethics of a professor essentially having the ability to force people to buy her book? Furthermore, there are numerous advantages that physical books posses over e-books, advantages that are amplified in the textbook realm.
Still, any initiative that tries to allow more people to get a college education is one I can get behind. I wish them the best of luck, and I'm sure the industry will be monitoring them closely.
[Also, kudos to the Chronicle on the ridiculously hyperbolic title, not that I've never done something similar before.]